Aurelle Aesthetics
A premium digital experience for an aesthetics brand: service presentation, clear enquiry and booking pathways, responsive design.
Demonstrates: translating a service-based brand into a cohesive digital experience.
DAP Horizon | GoHighLevel systems & automation
Your business needs more than leads. It needs a system that moves them forward.
I build GoHighLevel CRM systems, automated customer journeys, and conversion-focused digital experiences that help businesses manage enquiries, follow up consistently, and create a clearer path from first contact to the next step.
From CRM architecture and workflow implementation to funnels and websites, I connect the moving parts so your business can operate with greater clarity and less manual effort.
Need someone to manage your systems, too? Explore Executive VA + GHL Support.
Illustrative workflow
1
Form submittedThe lead enters the CRM
2
Tagged and sortedSource and status applied
3
Pipeline movesNew lead to contacted
4
Text goes outInstant follow-up, no manual step
5
Call bookedConfirmation and reminders queued
Tag applied:
See the real workflow demosLeads come in. What happens next is what matters.
A new enquiry is an opportunity. But opportunities can lose momentum when information is scattered, follow-ups depend on memory, or the next step in the customer journey is unclear. You might recognise some of these situations:
- Leads are coming in, but there is no consistent process for tracking and following up.
- Your CRM contains contacts, but your team isn't using it as a reliable source of truth.
- Appointments, reminders, and follow-up messages require too much manual coordination.
- Your funnel, forms, calendar, and workflows operate separately instead of as one connected journey.
- Your team spends time repeating tasks that well-designed automation could handle.
These aren't always lead-generation problems. Sometimes the process behind the lead needs attention. I help identify the gaps, map the customer journey, and implement the systems that support what should happen next.
Core services
Systems built around how your business actually operates.
CRM architecture & pipeline implementation
Pipelines, stages, contact organisation, tags, custom fields, lead-source tracking, stage-based actions, entry and exit logic, testing and handover documentation.
Workflow automation & follow-up
Lead-capture workflows, conditional branching, email and SMS sequences, appointment reminders, internal notifications, no-show recovery and re-engagement, with testing.
Funnels & conversion-focused websites
Landing pages, service pages, forms and booking journeys, thank-you pages, and website-to-CRM integration with connected follow-up.
Campaigns, calendars & customer journeys
Email and SMS campaigns, calendar and availability setup, nurture sequences, lifecycle tags, internal alerts and operational handoffs.
GHL system audits & optimisation
Pipeline and workflow reviews, trigger and timing checks, duplicate or conflicting automation investigation, tagging structure reviews, and improvement recommendations.
Selected work
The work behind the words.
Projects may include client work, practice implementations, and concept builds. Each project is labelled according to its actual scope and context.
Northstar Growth Partners
A structured experience built around a clear offer: information hierarchy, page flow, and a defined next step.
Demonstrates: structuring a website around the visitor's journey.
Mara Ellis, Esq.
A concept for a legal professional, with readable content, structured service information, and straightforward enquiry pathways.
Demonstrates: adapting structure and tone to a professional-services audience.
Ironridge Roofing Co.
Residential roofing and storm restoration. Tagline: Built above standard. A premium positioning built on workmanship, transparency and an organised customer experience.
Demonstrates: brand foundation and positioning carried into a full site.
Funnel projects
From landing page to next step: how an offer, a lead-capture mechanism, and the next customer action fit together. Only live functionality and integrations that I can demonstrate are claimed.
3-day funnel challenge
Digital product sales funnel
FH Femight funnel
Gym membership funnel
Interior design consultation funnel
GHL automation demonstrations
The logic behind a better customer journey.
These are workflow demonstrations, not claims of measured revenue growth. They show how I think through automation. Each is silent until you press play and choose sound.
Demo 01: from new lead to booked call
A new lead enters the CRM, gets a response, and moves through a booking journey. Problem addressed: enquiries need a defined process once they enter the system.
Demo 02: missed call text-back
What the system does when a call is missed, so the next step is never left open. Problem addressed: missed contacts create manual follow-up and an unclear next action.
Demo 03: the lead-to-revenue engine
How conditions can direct contacts down different paths instead of one sequence for everyone. Problem addressed: one-size-fits-all follow-up ignores differences in intent.
CRM case study: high-ticket consulting program
Six connected workflows, one system.
A system architecture showcase. Each description covers only what is visible in the build screenshots. Client details are not shown, and no performance metrics are claimed.
Supporting configuration
Tags: the "001 | Lead Qualification" category holds eight tags: new lead, appointment booked, nurture active, showed, no-show, cancelled, rescheduled, customer.
Custom fields: a "High-Ticket Sales Fields" folder with six fields: Service Interest, Payment Range, Purchase Timeline, Lead Temperature, Lead Source Detail, Primary Challenge.
How I work
Understand the process before automating it.
1. Understand the business
The offer, the audience, the existing tools, and the process you want to improve.
2. Map the customer journey
Entry points, pipeline movement, conditions, messages, handoffs, and exit criteria.
3. Build with purpose
CRM components, pages, and workflows within the agreed scope, each with a clear role.
4. Test the important paths
Conditions, timing, contact updates, and alternative paths, depending on scope and access.
5. Document and hand over
What was built, how the main parts work, and what to maintain or monitor.
Secondary service
Executive VA + GHL support.
Not every business needs a standalone implementation project. Sometimes you need a dependable person who can manage the CRM, coordinate the moving parts, and support daily operations, part-time, ongoing, or within an agreed scope.
GHL administration
Contacts, pipelines, tags, custom fields, workflow monitoring and updates, campaign scheduling, forms and calendars.
Executive and operational support
Calendar and meetings, inbox and client communication, task coordination, SOPs and process documentation.
Online business operations
Course and membership administration, content uploads, community moderation, webinar coordination, marketing support.
You don't have to separate every operational task from every technical task. Understanding how CRM processes, communications, and automation fit together means less time explaining context.
Technology stack
The tools I use, and how well I know each one.
Not every tool carries equal depth. Filter by area, and read the level on each tool.
About Doreen
Two years inside GoHighLevel, powered by iced coffee.
I'm Doreen, the person behind DAP Horizon, and Ree to the people I build with. I've spent two years inside GoHighLevel, long enough to know where workflows quietly break and how to make the next one clearer. Coffee is my best friend, and it's usually next to me when a pipeline finally clicks into place.
My work sits where GoHighLevel implementation, customer journey design, and business operations meet. Supporting online business operations gave me practical experience with CRM administration, email and SMS campaigns, pipeline management, course and membership operations, and client support.
I hold the HLA Automation Builder certificate, awarded for successfully building a full CRM in HighLevel, and keep building through practical projects. Automation shouldn't exist for its own sake. It should serve a defined purpose, fit the business process, and be understandable to the people who use it.
Fueled by coffee
How I think. How I build. How I work.
Who I work with
Different businesses. A shared need for better systems.
Coaches and consultants
Connect enquiries, booking journeys, nurture, and client onboarding.
Clinics and service businesses
Organise enquiries, appointments, follow-up, and communication.
Marketing and GHL agencies
Implementation support for CRM builds, workflows, and funnels within a defined scope.
Discuss Implementation SupportFounders hiring remote Executive VAs
Hands-on support from someone comfortable with GoHighLevel and online business systems.
Frequently asked questions
Before you write.
Do you only work with GoHighLevel?
GoHighLevel is central to my CRM and automation work. I also build website and funnel experiences and provide operational support around online business systems.
Can you build a complete CRM and automation system?
Yes. Scope, integrations, testing, and handover are agreed before work begins.
Can you work with an existing GoHighLevel account?
Yes. I can review a setup and improve it. Access and scope determine what can be done.
Do you work with agencies?
Yes, as an implementation partner or for defined project deliverables.
Do you offer Executive Virtual Assistant services?
Yes. Responsibilities depend on the role, and can include GHL administration, campaigns, calendar coordination, and project coordination.
Are all the projects in your portfolio client projects?
No. Each project is labelled as client work, a practice implementation, or a concept build.
How do we get started?
Email me a short description of your business, what you need, and what you want to improve. I'll reply with the next step.
Let's make the next step clearer.
Tell me where things stand today and what you'd like to work toward.
Not sure which service you need? Tell me what you're trying to improve, and we can start there.